Harvard Business School

identity

Harvard Business School wanted to research a modified crest design that would reproduce more easily across a wide array of mediums. The original crest had a lot of complexity in the shells, scalloped cross, and the books along the top edge which made some applications difficult to reproduce well. Unfortunately, while the work was well-received, it was not used and the current crest remains in use.

Capabilities

  • logo design

Crest Redesign

Comparison of the original crest (left) and a variety of sizes for an updated crest (right).

Comparison of the original crest (left) and a variety of sizes for an updated crest (right).

New crest used with Harvard Business School typography.

New crest used with Harvard Business School typography.

VERITAS Font Explorations

Left: original book and font; Middle: updated book and serif font options; Right: updated book and sans serif font options

Left: original book and font; Middle: updated book and serif font options; Right: updated book and sans serif font options

Alternative Crest Explorations

Alternative designs that address legibility in various ways but still maintain strong Harvard University crest identity and connection to Harvard Business School

Alternative designs that address legibility in various ways but still maintain strong Harvard University crest identity and connection to Harvard Business School

Work created while at Monderer Design.